The ‘Activation Barrier Analysis’ is a methodology for startups to identify factors that inhibit early users from becoming active users of your product. This methodology will help you shape the very nature of your product.

If you’ve recently launched and want to get your construction software out in the market but lack a corporate budget or a marketing hire then here’s a list of ways to get cheap or free exposure.

A common trap when writing project case studies is to list bullet points of your scope of works. We’ve collated our top tips for crafting compelling project case studies that keep the audience reading.

When companies first decide to use content as a marketing strategy, they are thinking: ‘What can content do for us?’ The result is that many companies fall into the trap of creating content focused on themselves.

Companies like LEGO and Red Bull have silenced skeptics that once questioned whether producing media-style content can translate into sales. Look at these companies today and there is little debate about content's potential.